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Old 07-21-2008, 10:28 PM   #1 (permalink)
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Default Stewart's car number, sponsors decided

Stewart's car number, sponsors decided
JIM UTTER
Monday, Jul. 21, 2008

Tony Stewart will drive the No. 14 Chevrolet in his debut next season with his own Sprint Cup Series team, Stewart-Haas Racing, and will share sponsorship from Office Depot and Old Spice, the Observer has learned.

A formal announcement of Stewart's car number and sponsorship plans will be made this weekend at Indianapolis Motor Speedway, multiple sources said Monday.

There has been a lot of speculation Stewart could announce his new teammate for next season this weekend but sources said Stewart-Haas Racing would have no announcement about teammates at Indianapolis.

The leading candidate for the second SHR ride is Ryan Newman, who announced last week he was leaving Penske Racing at the end of this season.

However, while he may end up with Stewart's team, Newman is still considering other offers, sources said, including a late offer from a fellow Dodge organization, Gillett Evernham Motorsports.

Stewart's car number, sponsors decided
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Old 07-21-2008, 10:38 PM   #2 (permalink)
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Going to take some getting use to but he'll make that 14 as strong as he did the 20.
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Old 07-21-2008, 10:53 PM   #3 (permalink)
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I thought A.J. Foyt had the licensing rights to the #14.
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Old 07-21-2008, 11:06 PM   #4 (permalink)
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I'm guessing that AJ hasn't leased that # from Nascar for awhile now and even if he did Tony could still put in a request to Nascar to use it and they would give AJ notice to use it or lose it.

The only thing that AJ might have a licensing rights for would be a copyright on the font of the #14 that he used on his cup cars.
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Old 07-21-2008, 11:11 PM   #5 (permalink)
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Correct, you can copywrite the font, but NASCAR owns the number and leases it out, just as RCR and Dale Earnhardt did with his #3. Nascar could, theoretically, put the #3 back on the track if they chose to.
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"I've said it before, and I'll say it again. You put 4 wheels on a cockroach and Tony Stewart will find a way to win with it." - Mike Joy
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Old 07-22-2008, 12:51 PM   #6 (permalink)
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Unless RCR keeps paying them the money to not use the #3. So far as I'm concerned we've seen the last of the #3 for a very long time to come.
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Old 07-22-2008, 01:42 PM   #7 (permalink)
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Haas applies to trademark No. 14, presumably for Stewart
By Bob Pockrass - Associate Editor
Tuesday, July 22, 2008

Haas CNC Racing general manager Joe Custer has applied for his team to trademark the No. 14, which is expected to be the number next season for Tony Stewart, who will co-own and drive for Stewart-Haas Racing beginning in 2009.

A Stewart spokesman said that the "details" of Stewart's car will be announced Friday at Indianapolis Motor Speedway.

The trademark application covers a variety of products – everything from paper goods to luggage, knives, air fresheners, video featuring racing themes and several other items. The application was filed July 2, according in the U.S. Patent and Trademark Office database (which can be accessed through its Web site).

Stewart would like the No. 14 presumably because that is the number that A.J. Foyt made famous in open-wheel racing.

NASCAR teams typically trademark a number in association with products to prevent non-licensed vendors from selling products with the number on them in order to make money off the driver’s number.

Stewart-Haas Racing will absorb Haas CNC Racing at the end of the season. The trademark application just lists the applicant as “Haas Racing,” with the Kannapolis address of the current Haas CNC Racing team listed.


Haas applies to trademark No. 14, presumably for Stewart - Sprint Cup Series | SceneDaily.com - NASCAR News
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